Businessmen covet airline miles. Credit card users go nuts over cash-back rewards. Online shoppers are literally promo-code addicts; always trying to receive an extra perk or a few dollars off for their loyal service. Is it any surprise that professional gamblers hold their loyalty points in the same regard? Why Loyalty Programs Anyway? You may think to yourself, “Most loyalty programs out there are not that great.” In some regards you’re absolutely right, but you’re not really looking at it from a consumer’s standpoint either. If you could purchase a hamburger for $2 at one restaurant or the same hamburger and a cheap plastic toy for $2 somewhere else, all of a sudden that small, worthless item seems pretty darn important. Of course, some of the better casino loyalty programs are far from small and worthless, but hopefully you get where we are going with this.
Professional Gamblers Always Enroll for Loyalty Point Rewards
If you asked the top 1,000 professional gamblers in the world how important casino loyalty points are to them, there would not be a single person in the group that spoke negatively of VIP perks. Sure, betting $5 and $10 here and there will not amount to much at the end of the year, but many serious gamblers cash in for excess of $10,000 per day and they may wager ten times that over the span of a few hours. That does not mean that they are losing that much money, of course, but that is not a requirement in order to gain loyalty points. Any bet, win or lose, accumulates casino loyalty points that can buy just about anything. What do Loyalty Points Buy? So what are some of the better perks that casino VIP programs hand out? Well, that’s a little bit tough to answer because true high rollers are not ordering Blu-Ray players and iPods out of some store catalog. Instead, casinos literally roll out the red carpet for their serious whales and let them receive almost anything they want with loyalty points…even really big, ridiculous items that cost serious cash.
How about a brand new Cadillac SRX Crossover, you ask? Sure, we’ve seen a few of those handed out this year, but we’ve seen just as many Jaguars. Mercedes, and BMW’s as well. Maybe you’d rather be comped with a private jet loaner for a few months or a Caribbean cruise on a company yacht; if that’s what you want then your personal representative will make it happen. The truth of the matter is that if you’re serious enough about gambling and have hundreds of thousands of excess VIP points to spend, a casino representative will head out and purchase just about anything you could imagine if the conversion rate makes sense.
It’s Not About the Money
Don’t get the wrong impression though; in most cases gamblers do not collect loyalty points simply because of the value. The vast majority of professional gamblers can easily buy their own Cadillac or book their own ultimate vacation, but there’s something special in having someone else do it for you that definitely feels good. In fact, we’ve seen some furious VIP’s turn and walk out of a casino after winning tens of thousands of dollars simply because they were asked to pay $4 for a beverage at the table; sometimes is just comes down to status and principles.